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Product DescriptionShare your story with friends and family with this Sony Cyber-shot W690 digital camera. Capture memorable moments with brilliant 16.1MP clarity, or shoot HD 720p video to tell your tale in gorgeous high definition. Stabilized 10x optical zoom grants you access to faraway subjects for beautifully crisp close-ups, while the generous 3.0" LCD makes composing a shot, adjusting settings or reviewing your footage a breeze.
Sony Cyber-shot DSC-W690 16.1 MP Digital Camera with 10x Optical Zoom and 3.0-inch LCD
Customer Reviews:* I just spent the day trying out this camera as the backup to my Canon SX40 and as a potential toss in the pocket and go/social outing camera. I've owned several Sony Cybershots before and in general, they tend to be a great outdoor picture camera and very poor indoors and in low lighting. After reviewing the day's photos, I've come to the following conclusions:1. First, let's state the obvious. There's no comparing this quality-wise to the Canon SX40 and nor should there be. This is a budget compact point and shoot, whereas the SX40 is a bridge camera, frankly the best camera I've ever owned. That said, the quality is pretty good for its price range from first impressions (I took 43 photos in a variety of conditions, angles and zoom levels. 30 of the 43 I felt good enough quality to upload to my Japan photoblog on Facebook - a pretty good ratio, considering several of the pictures were duplicate efforts at the same shot).2. In particular, this camera's indoor and low-light shooting ability is vastly improved over, oh, pretty much every Cybershot I've ever owned in the past. Canon will still, in general, outperform Sony in those two categories, but in my mind, this one's a major leap forward for the Sony Cybershot line.3. It's perfect for just throwing in my pocket and traipsing around. No need to carry the camera bag like with the SX40. So for that reason and the increased indoor/low-light ability, I'm thinking it will work just fine for going out with friends and all that sort of thing.4. The 10x zoom isn't going to be easy to find in the sub-$200 range, and that's quite honestly probably the biggest reason I got this as my backup camera. I just wanted a cheap camera that took decent pictures and had at least an 8x zoom. It fits the bill terrifically there.5. The image stabilization on this camera is *very* good for the price range, in my opinion. I tend to have shaky hands and only two or three pictures came out with significant blur.Since I've listed the pros, let's go to the cons:1. The single biggest con - THIS IS A VERY SLOW PROCESSING TIME CAMERA. So if you're the sort who likes to get lots of shots off at once, avoid this camera. I found it a touch annoying, but since I tend to like to take time to set up my shots anyway, it didn't irritate me quite as much as it might some people.2. For people with large hands like mine, the buttons/etc. can feel somewhat crowded and it may take pressing a second or third time when pushing the on/off button to get it to turn off.3. If you're used to something like the SX40's 35x zoom, the 10x zoom will be something of an adjustment period and a culture shock. So to be quite honest, if zoom power is a big deal to you, as it is for me, rather than get this camera, I would save up and get the Canon SX40.Overall Verdict:If you're on a budget and either can't afford or don't want to spend $200+ on a camera, or if you're looking for a low-end point and shoot compact you can just stick in your pocket and not have to haul around your primary camera, this is a good camera to get. It offers a nice all-around game of image quality, stabilization feature, and a decent for the money zoom in a compact, portable package. Be sure that you can live with the slow processing time, though. As part of that, do keep in mind that in this range no camera is going to be perfect. Every one you find for this price ballpark is going to have some drawback to deal with. * This is at least the third Sony Cybershot that I have personally owned and it's the best yet. My previous generation was great but I lost it prior to an important trip and figured if I had to buy another that I should go ahead and upgrade. I am so delighted that I did....almost makes me glad that I lost the old camera. The increased zoom is astounding for such a little camera if your object on the other end is still. Night shots without the flash are amazing. New panorami feature is fun. Not sure how many applications to use it for. Only criticism is that the switch between photos, video and panoramic slides way too easily and you wind up in the wrong mode often. 
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